Strategy, auditing and senior guidance for businesses with an existing team that needs experienced input on what to prioritise.
You've got people who can implement the work but need someone with specialist SEO experience to develop the strategy or review important decisions.
You're planning a website migration or rebuild and want experienced SEO input before making changes that could affect your organic performance.
Your search performance has dropped or a previous provider has left, and you need to understand what's happened before deciding what to do next.
I work with businesses on specific SEO problems or provide ongoing advice to their marketing teams. The arrangement depends on what support you need.
A prioritised SEO strategy based on your market and the current state of your website. Your team handles implementation, with clear recommendations and an explanation of why each task matters.
A focused review of what's affecting your SEO performance, covering technical issues, content and authority. You'll receive practical recommendations your team can work through, with priorities based on their likely impact.
Ongoing advice for businesses that want senior SEO expert input without outsourcing the entire program. I review progress with your team and help work through decisions as they come up, particularly when significant website changes are being considered.
Practical SEO training for marketers, writers and developers. Sessions are based on your own website and the work your team is responsible for, so the advice is relevant to what they're doing.
Some of the questions businesses bring to me when they need an experienced SEO opinion:
I use your website and current SEO work as the basis for training sessions. That way, your team can work through real examples and understand how to apply what they've learned to their day-to-day responsibilities.
I judged the 2025 APAC and Global Search Awards, reviewing SEO campaigns from agencies and specialists across the industry. That experience has given me another perspective on how different teams approach their work, which I bring to consulting engagements when reviewing an existing strategy.
Tell me what your team is working on and where the uncertainty is. If a consulting engagement isn't the right fit, I'll say so.