I'm Jack Genesin. I run search programs end to end for small, medium and enterprise businesses, so a senior specialist does the work, not an account manager relaying it.
Ten years across Melbourne's largest agencies, boutique shops and in-house teams. One question decides what we work on: will this bring in revenue? Rankings and traffic matter, but I report on what they contribute to the business.
AI Overviews and tools like ChatGPT now answer the questions people used to click through for. Research traffic is being absorbed before it reaches your site, and what remains is the traffic that was always worth the most: someone deciding who to buy from. As your SEO consultant, I get your brand in front of those buyers.
I focus your program on those three moments, in Google and in AI answers at the same time.
People use Google, and increasingly AI tools, to understand their problem and find businesses that could solve it. Your content needs to make it clear what you do and why someone should consider you.
For most industries, buyers weigh up several options before choosing. That means showing up while they compare: in Google results and in the answers AI tools give them.
One business gets the enquiry. At this point, reviews, web design and the impression your website gives can matter as much as where you ranked. The buyer needs enough confidence to choose you.
Most businesses can't clearly see how SEO contributes to revenue. They rely on traffic, rankings or last-click attribution, which only tells part of the story.
So I built LeadSight, software made purely to give service-model businesses visibility over the revenue their digital marketing generates. It shows how much revenue your SEO is driving, in dollars.
It doesn't stop at SEO. It gives you the same view across your other marketing channels, making it easier to see which ones are actually producing revenue.
More about LeadSight →My background in data science shapes how I approach SEO. I use analysis to decide where the best opportunities are, what they're likely to return and where the strategy needs to change.
I connect search performance with leads, sales and revenue, giving you a clearer picture of which SEO work is producing business.
I model the revenue potential of different opportunities before any work starts and use that to determine the order of the roadmap.
You get a realistic view of what the work should return and by when, based on your market and your site rather than an optimistic sales figure.
Performance data feeds back into the strategy. If something underperforms, I want to know why and adjust the work rather than keep following the original plan.
Every engagement starts with a consultation and a look at your site. Scope follows the business, never a package.
End-to-end strategy and execution for businesses that want SEO fully managed. Covers strategy, research, technical optimisation, content, authority building and ongoing performance improvement.
Find out more →Strategy, SEO audits and advisory for internal teams that need direction and oversight, with execution handled in-house.
Find out more →Improve how your business appears and gets recommended in tools like ChatGPT and Google's AI answers, particularly when potential customers are researching their options.
Find out more →Earn coverage and links from relevant publications that people and search engines already trust.
Find out more →Year-on-year results from programs I planned and delivered myself. 20+ more available on request.
Year on year, driven by technical remediation, a rebuilt commercial page set and brand authority building.
Took organic market share from 0% at launch to 5th in market within 24 months. Year on year seasonal peak ecommerce revenue +45%, three years running.
Category architecture and content strategy rebuilt around buying-stage search.
Most clients come to me after working with an agency, so the differences below are based on what they were used to and what changes when they work directly with me.
I'm a partner accountable to your growth.
An agency manages your account.
Most business owners I work with have never had SEO explained to them properly, only sold to them. That changes on the first call.
You don't need to know what a canonical tag is, and you shouldn't have to sit through a call pretending you do. I explain what I'm doing, why it matters and what it should return, in the same language you'd use to describe your own business.
That includes being straight about forecasts. I'll tell you what SEO can realistically achieve for your business, how long it should take and what it won't fix, before you spend anything, rather than promising numbers to win the job.
Ask me anything at any point. There are no stupid questions in a field this full of jargon, and a consultant who can't explain their work simply usually doesn't understand it well enough.
Every managed SEO program runs to a written plan you receive up front, so you know what's being worked on and why before it happens. Nothing is decided behind the curtain.
You then receive every single piece of work delivered against that plan: the audits, the pages, the copy, the technical fixes, the placements. Combined with LeadSight's revenue reporting, that gives you a clear record of what was delivered and the revenue it contributed to.
Enquire now →Ten years across some of Melbourne's largest agencies, smaller boutiques and in-house teams, from local businesses through to some of Australia's biggest brands.
Working independently means the person who wins your business is the person doing the work. I keep my client list small on purpose. You deal with me directly, and I'll tell you when I don't think something is worth spending money on.
"Jack is first and foremost exceptionally integral and trustworthy, which is a rare find in this 'dark art' SEO space."
Still unsure? Ask me directly on a consultation call.
Yes, particularly when the strategy targets searches made by people who are actively comparing providers or looking for someone to hire. I prioritise those commercial searches, then work backwards into the technical and content improvements needed to compete for them.
It depends on the engagement. Managed SEO means I take responsibility for the program end to end, including strategy, technical SEO, content, local search and authority building. Where specialist writers or developers are needed, I brief and manage them. Consulting engagements are narrower: strategy, auditing and oversight while your team executes.
An agency gives you a wider team and established processes, but the senior person involved in the pitch isn't always the person doing the day-to-day SEO. With me, the person you speak to before signing is the same person responsible for the strategy and work. With an SEO freelancer or independent consultant, you get one senior specialist end to end. If your program needs more hands (developers, writers, outreach) I brief and oversee them rather than hand you off.
My background in data science has a big influence on how I work. I also built LeadSight because standard SEO reporting wasn't giving clients a clear enough view of revenue. Those two things shape the SEO programs I create. I want to know where the commercial opportunity is and be able to show what happened after we pursued it.
I do the SEO work myself, and that doesn't change. Some parts of a program need other specialists though: copywriters, developers, designers, digital PR. I've partnered with some of the best in each of those areas and work with them day to day across all my clients. I brief them on exactly what the SEO needs, then oversee and project manage their work so everything is implemented to a high standard and precisely as the strategy requires. On a managed SEO retainer their costs are included in your monthly figure, and I stay accountable for the output.
Not at all, and you don't need to learn. Most of my clients have plenty to manage already. I'll explain what I'm working on and what it's meant to achieve without expecting you to learn SEO terminology.
Expect early movement in the first two to three months on technical and on-page work, with compounding growth from there. Competitive markets and new domains take longer. I'll tell you what's realistic for your site before you commit, not after.
Yes, although the role of SEO is changing. AI tools are absorbing some of the informational searches that previously sent people to websites, while commercial searches remain valuable. SEO also influences the information AI systems can find and understand about your business, which affects how confidently they can surface or recommend it.
Through LeadSight, my own attribution software. It ties leads and closed deals back to the channel that produced them, so your report shows dollars from SEO alongside your other channels.
Yes. For a local business, the goal is often very straightforward: show up when someone nearby searches for the service you provide. Google Business Profile and the right service/location pages tend to do a lot of the heavy lifting.
It depends on your market, your site's current state and the scope we agree on. I quote after a consultation and a look at your site, never off a rate card. You'll get a fixed monthly figure and a clear picture of what's included.
Book an obligation-free consultation. Include your domain and I'll look at your site before we speak. The call is about your business, not a pitch deck.
I reply to every enquiry personally, usually within one business day.
