I'm Jack Genesin. I run search programs end to end for small, medium and enterprise businesses, so a senior specialist does the work, not an account manager relaying it.
Ten years across Melbourne's largest agencies, boutique shops and in-house teams. One question decides what we work on: will this bring in revenue? Rankings and traffic are how we get there, not the result I report on.
AI Overviews and tools like ChatGPT now answer the questions people used to click through for. Research traffic is being absorbed before it reaches your site, and what remains is the traffic that was always worth the most: someone deciding who to buy from. As your SEO consultant, I get your brand in front of those buyers.
I focus your program on those three moments, in Google and in AI answers at the same time.
People use Google, and increasingly AI tools, to work out their problem and which businesses could solve it. Your content needs to detail who your brand is, your offering, and your competitive differentiation.
For most industries, buyers weigh up several options before choosing. Being visible in more than one place matters here: ranking in Google, and being named by AI tools.
One business gets the enquiry. Reviews, how professional your website is, and whether your brand reads as the more credible, more capable option that can genuinely help with their need are what influence it.
Most businesses can't clearly see how SEO contributes to revenue. They rely on traffic, rankings or last-click attribution, which only tells part of the story.
So I built LeadSight, software made purely to give service-model businesses visibility over the revenue their digital marketing generates. It shows how much revenue your SEO is driving, in dollars.
It doesn't stop at SEO. You get the same transparency across your other channels, so every decision about where to invest is grounded in real revenue rather than a dashboard of proxies.
More about LeadSight →My background in data science shapes how I approach SEO. Every decision is backed by analysis and aligned to what actually drives revenue, not vanity metrics.
See exactly where your leads and sales come from, not just traffic. I connect search performance directly to real business results, so you can see what's working and why.
I model which opportunities carry the most revenue potential before any work starts, so the roadmap is ordered by what will move the business, not by what's easiest to tick off.
You get a realistic view of what the work should return and by when, based on your market and your site rather than an optimistic sales figure.
SEO is not static. I continuously test, refine and improve based on real performance data to maximise results over time.
Every engagement starts with a consultation and a look at your site. Scope follows the business, never a package.
End-to-end strategy and execution for businesses that want SEO fully managed. Covers strategy, research, technical optimisation, content, authority building and ongoing performance improvement.
Find out more →Strategy, audits and advisory for internal teams that need direction and oversight, with execution handled in-house.
Find out more →Get your business found and recommended in AI tools like ChatGPT and Google's AI answers, shaping how you show up while people are researching and deciding who to buy from.
Find out more →Build credibility and visibility through placements in trusted publications. Strengthens both SEO performance and brand authority.
Find out more →Year-on-year results from programs I planned and delivered myself. 20+ more available on request.
Year on year, driven by technical remediation, a rebuilt commercial page set and brand authority building.
Took organic market share from 0% at launch to 5th in market within 24 months. Year on year seasonal peak ecommerce revenue +45%, three years running.
Category architecture and content strategy rebuilt around buying-stage search.
Most clients come to me after working with an agency, so here's an honest side-by-side of what tends to change. Senior involvement, tailored strategy, and reporting tied to revenue.
I'm a partner accountable to your growth.
An agency manages your account.
Most business owners I work with have never had SEO explained to them properly, only sold to them. That changes on the first call.
You don't need to know what a canonical tag is, and you shouldn't have to sit through a call pretending you do. I explain what I'm doing, why it matters and what it should return, in the same language you'd use to describe your own business.
That includes being straight about forecasts. I'll tell you what SEO can realistically achieve for your business, how long it should take and what it won't fix, before you spend anything, rather than promising numbers to win the job.
Ask me anything at any point. There are no stupid questions in a field this full of jargon, and a consultant who can't explain their work simply usually doesn't understand it well enough.
Every managed SEO program runs to a written plan you receive up front, so you know what's being worked on and why before it happens. Nothing is decided behind the curtain.
You then receive every single piece of work delivered against that plan: the audits, the pages, the copy, the technical fixes, the placements. Combined with LeadSight's revenue reporting, you can see exactly what you paid for and exactly what it returned.
Enquire now →Ten years across some of Melbourne's largest agencies, smaller boutiques and in-house teams, from local businesses through to some of Australia's biggest brands.
Working independently means the person who wins your business is the person doing the work. I keep my client list small on purpose: direct access, plain English, and a straight answer when something isn't worth the spend.
"Jack is first and foremost exceptionally integral and trustworthy, which is a rare find in this 'dark art' SEO space."
Still unsure? Ask me directly on a consultation call.
Yes. When the work targets the searches people make while deciding who to buy from. That's the difference between traffic and revenue: I plan around commercial intent first, then support it with the technical and content work that lets those pages compete.
It depends which service you're after. Managed SEO, for example, covers search growth strategy, market and competitor research, technical auditing and implementation, content strategy, copywriting with on-shore contracted copywriters, website design and development input, Google Business Profile optimisation, and off-site authority building including backlinks and digital PR. Consulting engagements are narrower: strategy, auditing and oversight while your team executes.
An agency gives you a team and a process, but the person who pitched you usually isn't the SEO specialist who will be working on your account. It's usually a salesperson trying to meet their KPIs. With an SEO freelancer or independent consultant, you get one senior specialist end to end. If your program needs more hands (developers, writers, outreach) I brief and oversee them rather than hand you off.
A background in data science, my own revenue-tracking platform, deep experience getting clients featured in trusted publications, and a focus on being visible right when customers are choosing who to buy from, including in AI tools. Every recommendation ties back to revenue: no vanity metrics, no slide-friendly fluff.
I do the SEO work myself, and that doesn't change. Some parts of a program need other specialists though: copywriters, developers, designers, digital PR. I've partnered with some of the best in each of those areas and work with them day to day across all my clients. I brief them on exactly what the SEO needs, then oversee and project manage their work so everything is implemented to a high standard and precisely as the strategy requires. On a managed SEO retainer their costs are included in your monthly figure, and I stay accountable for the output.
Not at all, and you don't need to learn. Most of my clients run businesses where SEO is one of twenty things they're responsible for. I explain everything in plain English, tell you what each piece of work is meant to achieve in business terms, and never hide behind jargon. You'll always know what's happening and what it's worth, without needing to become an expert.
Expect early movement in the first two to three months on technical and on-page work, with compounding growth from there. Competitive markets and new domains take longer. I'll tell you what's realistic for your site before you commit, not after.
More than ever, but differently. AI answers absorb the research questions, so the value sits in commercial queries and in being the business the models recommend. That means clean technical foundations, consistent facts about your business everywhere it appears, and content credible enough for the models to put you forward.
Through LeadSight, my own attribution software. It ties leads and closed deals back to the channel that produced them, so your report shows dollars from SEO alongside your other channels, with rankings and traffic kept as diagnostics rather than headline numbers.
Local is where SEO is most direct. A properly optimised Google Business Profile, service and location pages that actually answer the query, and local citations usually move the phone before anything else does.
It depends on your market, your site's current state and the scope we agree on. I quote after a consultation and a look at your site, never off a rate card. You'll get a fixed monthly figure and a clear picture of what's included.
Book an obligation-free consultation. Include your domain and I'll look at your site before we speak. The call is about your business, not a pitch deck.
I reply to every enquiry personally, usually within one business day.
