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Melbourne SEO consultant for businesses without an SEO team
I'm Jack Genesin. I run search programs end to end for small, medium and enterprise businesses, so a senior specialist does the work, not an account manager relaying it.
Ten years across Melbourne's largest agencies, boutique shops and in-house teams. One question decides what we work on: will this bring in revenue? Rankings and traffic are how we get there, not the result I report on.
Melbourne-based, working with businesses Australia-wide. Masters in Data Science.
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Worked with
Search changed. What people buy from hasn't
AI Overviews and tools like ChatGPT now answer the questions people used to click through for. Research traffic is being absorbed before it reaches your site, and what remains is the traffic that was always worth the most: someone deciding who to buy from. As your SEO consultant, I get your brand in front of those buyers.
I focus your program on those three moments, in Google and in AI answers at the same time.
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SEO focused on revenue, not rankings or traffic
Every piece of work is tied to a clear revenue outcome.
Strategy is built around your business, never a template.
The highest-impact opportunities get worked first.
You see commercial momentum early, not 6–12 months in.
LeadSight: see exactly what your SEO delivers in revenue, not rankings
Most businesses can't clearly see how SEO contributes to revenue. They rely on traffic, rankings or last-click attribution, which only tells part of the story.
So I built LeadSight, software made purely to give service-model businesses visibility over the revenue their digital marketing generates. It shows how much revenue your SEO is driving, in dollars.
It doesn't stop at SEO. You get the same transparency across your other channels, so every decision about where to invest is grounded in real revenue rather than a dashboard of proxies.
More about LeadSight →{{ k.label }}
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Revenue by channel
closed deals
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Revenue trend
monthly
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Closed revenue
Forecast
Compounding CLV
$162k
from SEO leads, YTD
Built on data. Driven by results
My background in data science shapes how I approach SEO. Every decision is backed by analysis and aligned to what actually drives revenue, not vanity metrics.
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Services
Every engagement starts with a consultation and a look at your site. Scope follows the business, never a package.
Case studies
Year-on-year results from programs I planned and delivered myself. 20+ more available on request.
Want to see work in your industry?
Request more case studies →
What working with me looks like
Most clients come to me after working with an agency, so here's an honest side-by-side of what tends to change. Senior involvement, tailored strategy, and reporting tied to revenue.
Working with me
✓
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I'm a partner accountable to your growth.
The typical agency setup
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An agency manages your account.
No jargon. No black box
Most business owners I work with have never had SEO explained to them properly, only sold to them. That changes on the first call.
SEO explained in plain English
You don't need to know what a canonical tag is, and you shouldn't have to sit through a call pretending you do. I explain what I'm doing, why it matters and what it should return, in the same language you'd use to describe your own business.
That includes being straight about forecasts. I'll tell you what SEO can realistically achieve for your business, how long it should take and what it won't fix, before you spend anything, rather than promising numbers to win the job.
Ask me anything at any point. There are no stupid questions in a field this full of jargon, and a consultant who can't explain their work simply usually doesn't understand it well enough.
You see where every dollar goes
Every managed SEO program runs to a written plan you receive up front, so you know what's being worked on and why before it happens. Nothing is decided behind the curtain.
You then receive every single piece of work delivered against that plan: the audits, the pages, the copy, the technical fixes, the placements. Combined with LeadSight's revenue reporting, you can see exactly what you paid for and exactly what it returned.
Enquire now →One SEO specialist, start to finish
In an agency the work usually sits several layers from you. Here there's one line: you brief me, I do the work.
A decade in SEO, working directly with you
Ten years across some of Melbourne's largest agencies, smaller boutiques and in-house teams, from local businesses through to some of Australia's biggest brands.
Working independently means the person who wins your business is the person doing the work. I keep my client list small on purpose: direct access, plain English, and a straight answer when something isn't worth the spend.
2025 APAC Search Awards judge and 2025 Global Search Awards judge
Agency-side experience on complex, high-stakes SEO programs
In-house experience. I know what your week looks like, and what each stakeholder actually cares about
Training and advising other SEO specialists on how they deliver
Masters in Data Science, so tactics and testing are driven by data
Trusted by businesses across Australia
Frequently asked questions
Still unsure? Ask me directly on a consultation call.
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Let's talk about your search growth goals
Book an obligation-free consultation. Include your domain and I'll look at your site before we speak. The call is about your business, not a pitch deck.
Thanks, that's with me
I reply to every enquiry personally, usually within one business day.