About Jack Genesin, Melbourne SEO consultant
Ten years in search across some of Melbourne's largest digital agencies, smaller boutiques and in-house teams, building growth programs for local businesses through to some of Australia's biggest brands.
I went independent because the model was broken from the client's side: sold by a senior, delivered by a junior, reported in metrics that never touched revenue. Working as an SEO freelancer and consultant means the person who wins your business is the person doing the work.
The short version of ten years
Large-agency SEO on high-stakes programs
Years inside some of Melbourne's biggest digital agencies running complex search programs for national brands, where the margin for error is small and the reporting is scrutinised.
Smaller shops, closer to the owner
Boutique agency work with businesses where SEO spend is a real decision. It's where I learned to talk about search in terms of revenue rather than rankings.
On the other side of the brief
Time in-house showed me what your week actually looks like: competing priorities, stakeholders who care about different numbers, and a developer queue that doesn't move for SEO.
Consulting on my own terms
Now working directly with a deliberately small client list, plus a network of specialist copywriters, developers and digital PR partners I brief and project manage on the work that needs them.
What I believe about SEO
Four positions that decide what makes it into a plan and what gets cut.
Revenue KPIs come first
Rankings and traffic are how we get there, not the result. If a keyword moved but nothing landed in your inbox, I'll say so before you have to ask.
Plain English, always
You shouldn't need to learn technical SEO to know what you're paying for. If I can't explain a recommendation in terms of your business, it isn't a good enough recommendation.
Honest forecasts beat good news
I'll tell you what SEO can realistically achieve for your market, how long it should take and what it won't fix, before you spend anything.
Small client list, senior attention
Capacity is deliberately limited. It's the only way one person can give every program genuine senior focus rather than spreading thin across accounts.
Recognised by the industry, judged by results
I judged both the 2025 APAC Search Awards and the 2025 Global Search Awards, assessing campaigns from agencies and in-house teams worldwide. It keeps me across what genuinely works right now rather than what worked three algorithm updates ago.
Let's talk about your search growth goals
Send me your domain and I'll take a look before we speak. The call is a conversation about your business, not a pitch deck.
Book a consultation →"Jack is first and foremost exceptionally integral and trustworthy, which is a rare find in this 'dark art' SEO space."
CLIQ MC