Ten years in search across some of Melbourne's largest digital agencies, smaller boutiques and in-house teams, building growth programs for local businesses through to some of Australia's biggest brands.
I went independent because the model was broken from the client's side: sold by a senior, delivered by a junior, reported in metrics that never touched revenue. Working as an SEO freelancer and consultant means the person who wins your business is the person doing the work.
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Four positions that decide what makes it into a plan and what gets cut.
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I judged both the 2025 APAC Search Awards and the 2025 Global Search Awards, assessing campaigns from agencies and in-house teams worldwide. It keeps me across what genuinely works right now rather than what worked three algorithm updates ago.
Send me your domain and I'll take a look before we speak. The call is a conversation about your business, not a pitch deck.
Book a consultation →"Jack is first and foremost exceptionally integral and trustworthy, which is a rare find in this 'dark art' SEO space."