Earned links from relevant websites with genuine audiences and editorial standards. I focus on links that make sense for your business and avoid tactics that could cause problems down the track.
In competitive markets, having a technically sound website and good content often isn't enough. The quality of the websites linking to you can make a difference, particularly when you're competing against established businesses.
Links from credible, relevant sources can also contribute to your wider online reputation, which is worth considering as AI search becomes part of how customers research businesses.
I look at why another website would genuinely want to link to yours before deciding how to pursue the opportunity. That might mean developing something worth referencing or identifying existing mentions where a link would be useful.
I'd rather earn a few links from relevant, credible websites than build a long list of placements that have little connection to your business. Link counts alone don't tell you much about their value.
I look at the publication's audience and how closely its content relates to your business. A relevant industry publication can be a better opportunity than a larger website with little connection to what you do.
The focus is on improving the visibility of commercially important pages. That includes looking at how authority flows through your website, particularly when editorial links naturally point to supporting content.
If a link can be bought in five minutes, it is worth about that much.
I'll review your backlink profile against your main competitors and assess whether link building should be a priority for your SEO strategy.