A great PR campaign can have a significant and overwhelmingly positive impact on a brand’s reputation and success. No matter which industry you work in, your brand’s online presence plays a direct role in how well you stay ahead of your competitors.
So how do you ensure your business is seen?
Digital PR. Whether you’re a small business that is just starting out or one that is established, investing in digital PR ensures increased visibility and greater success.
Wondering where to start? The best way to implement this highly effective tool is to engage a digital PR consultant.
What Is A Digital PR Consultant?
A Digital PR consultant is an expert in digital marketing that works specifically to enhance a brand’s reputation and visibility.
They are focused on creating better customer engagement and generating valuable opportunities for brand interaction.
Digital PR & Your Business
Maintaining an online presence can be a challenge for many businesses. Between the juggling of day-to-day business operations, paperwork, staff recruitment and management and more, digital PR is often sidelined.
However, if increased sales, revenue and better business performance are goals you want to achieve, you need a winning online marketing strategy. If you do not have the time or skill required to manage this yourself, it’s time to outsource to a professional PR consultant.
What Does A Digital PR Consultant Do?
Digital PR consultants are experts in increasing your online presence. They seek to enhance your brand awareness and deliver an already interested audience to your website. To do this, they employ a variety of methods, including but not limited to:
- Performing in-depth web analytics and using this to inform strategic planning
- Implementing Search Engine Optimisation (SEO) for enhanced web traffic
- Preparing optimised press releases and managing their distribution
- Publishing web content inclusive of high-quality backlinks and relevant keywords
- Targeted advertising including the use of Google Ads
- Arranging business profiling
- Crafting email marketing campaigns for your target market
No matter where you are in Australia, from Melbourne to Brisbane, Sydney to Perth and everywhere in between, your business can benefit from working with an experienced digital PR consultant.
Digital PR FAQs
Yes. It is possible to manage your own digital PR, however, you are unlikely to achieve the same results as a professional.
Proper and successful management of your business’s digital presence requires a niche set of skills, skills which can take years to learn. For this reason, it is best to engage an experienced digital PR consultant.
Digital PR delivers numerous benefits to businesses including:
- Increased brand visibility and awareness online
- Improved search engine rankings and organic traffic thanks to targeted SEO strategies
- Better management of your online reputation
- A wider reach to both local and global customers
- Creating opportunities for targeted audience engagement
- More cost-effective outcomes than traditional PR
- The delivery of measurable data and analytics for better insights into campaign successes and improved strategies
The cost of engaging a digital PR specialist will vary depending on the unique needs of your business and the strategy employed to support your goals.
We recommend booking a consultation for an accurate indication of the costs involved.
Using available technology, digital PR strengthens your online presence. This differs from traditional PR which relies on newspapers, magazines, radio, and television to promote a product, service or business.
Digital PR only uses digital advertising/promotional methods for the online space.
Digital PR is the strategic management of a company’s public image and reputation through online platforms and digital media channels. A component of digital marketing, it is an effective tool for enhancing visibility and promoting business growth.
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