Is your website’s content working hard for your business? Is it reaching your target audience and encouraging them to engage with you? Does it demonstrate topical authority and E.E.A.T.?
If your content is letting you down, you could be missing out on valuable opportunities to generate web traffic and convert new customers. Engaging a content marketing consultant can help you ensure your website is contributing to the success of your business.
What Is A Content Marketing Consultant?
A content marketing consultant is a professional who helps businesses manage and create targeted marketing through their content.
Through the implementation of a tailored content strategy, they support you to attract, engage and retain an audience. This then generates opportunities for increased sales and revenue.
How Content Marketing Benefits Your Business
Content marketing is a powerful tool that when effectively implemented helps you to establish a strong online presence. It works to build brand awareness, boost search rankings, generate leads, increase website traffic, educate your audience, build trust and loyalty and more.
Combined, this drives business growth and has the potential to convert leads into valued customers.
Putting Content Marketing Into Practice
So what does a content marketing consultant do to achieve these outcomes? They focus on:
- Developing strategies that align with and support the achievement of your business goals and objectives
- Creating content that is compelling and valuable. This includes things such as blog posts, articles, infographics, images videos or similar
- The distribution and promotion of your quality content in the most beneficial way through guest posting paid advertising, email and more
- Using content creation as part of a wider SEO strategy to gain better visibility and enhance organic traffic
- Measuring performance through ongoing monitoring and analysis for a more refined and effective approach over time
- Giving you real-time insights and data so you can see the value of investing in a content marketing strategy
I offer content marketing services that are designed to suit the unique needs of your brand and business as a whole. To learn more about how I can support your business as an SEO freelancer through this service and other related SEO tactics, get in touch.
Content Marketing FAQs
Timelines can vary due to factors such as industry, location, scope of work, distribution channels and more. However, you should start to see positive changes within the first few months with continued growth ongoing.
A great content marketing consultant should offer:
- Experience and expertise – look for a proven track record and someone who has worked with businesses similar to yours in the past
- A portfolio with references that lets you see the quality of their work and review their performance
- Industry knowledge that demonstrates they understand your niche, audience and competitors
- Value. A content marketing consultant needs to be willing to work within your budget and show ROI potential so you can see the value they bring
As with most SEO strategies, content marketing requires experience and skill to implement successfully. While you can manage it yourself, you are likely to see better results and faster progression when handled by an expert in this field.
The costs for engaging a content marketing consultant will vary depending on the needs of your business and whether this is implemented as part of a wider SEO strategy. We recommend booking a consultation so we can accurately advise on costs.
Content marketing is the practice of using content as a marketing tool. Through the creation of relevant and valuable content you indirectly promote your business for better visibility and credibility.
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