See exactly what your SEO delivers in revenue, not just rankings.
Custom revenue attribution software I built for service businesses because I kept running into the same problem: standard reporting could show where enquiries came from, but not how much revenue those enquiries eventually generated.
Most businesses can't clearly see how SEO contributes to revenue. They have traffic reports and keyword rankings, but those numbers only tell part of the story.
For service businesses, the gap is even bigger. Someone calls or submits an enquiry, spends the next few weeks discussing the job, and eventually becomes a paying customer. By then, the original search that brought them to the business is often disconnected from the sale.
Reporting tends to focus on what's easy to measure, while the actual commercial outcome gets left out. That's the problem I built LeadSight to solve.
Traffic growth looks good in a report, but it doesn't tell you whether those visitors became customers. A campaign can attract thousands of additional visits without generating much new business.
Rankings help show where your website is gaining visibility. But moving up for a keyword means little commercially if it doesn't bring in relevant enquiries.
Last-click attribution gives credit to the final recorded interaction before a conversion. If someone first discovered your business through an article and returned later to enquire, that earlier interaction can be missing from the report.
LeadSight connects marketing enquiries with sales data, so you can see which channels are generating revenue and use that information to guide future investment.
See the revenue attributed to SEO and other marketing channels, based on the leads and sales recorded through your business.
Compare SEO performance with your other digital marketing channels to understand how each contributes to enquiries and revenue.
Follow enquiries through to closed deals and see their recorded value. This gives you a better understanding of lead quality, beyond how many enquiries came in.
Bring your marketing and sales information together so you're not comparing figures across separate reports that don't tell the same story.
LeadSight is set up at the start of an engagement and configured around how your business currently captures enquiries. Once it's running, the data feeds into your monthly reporting.
Connects your marketing channels with the systems you use to capture enquiries. That might include website forms or phone calls, along with your CRM if you have one.
Each recorded lead is connected to its available attribution information, including the marketing channel and, where possible, the content that brought the visitor to your website. That information stays with the enquiry as it moves through your sales process.
When an enquiry becomes a sale, its value is linked back to the original lead. This allows us to report on the revenue attributed to the marketing activity that generated the enquiry.
Your monthly report includes attributed revenue alongside your other SEO performance data. I use those figures to assess what's generating business and where the strategy needs adjusting.
LeadSight was built for service businesses where an enquiry is the beginning of the sales process.
That includes trades and contractors, professional services, consultancies, agencies, clinics and B2B suppliers. If customers usually speak to someone before making a purchase, there's often a gap between what your website analytics records and what your business actually earns. LeadSight is designed to close that gap.
Pure ecommerce businesses, where the transaction is already captured at checkout and existing analytics can usually report on sales revenue.
If your reporting already connects online purchases with their marketing sources reliably, you probably don't need LeadSight. I'd rather tell you that than add another piece of software without a good reason.
LeadSight is standalone software with its own subscription pricing, but I include it at no additional cost for every managed SEO client.
I built it because I wanted better evidence of the commercial results my SEO work was producing. It makes sense to use that same information when reporting to clients, without charging them separately for it.
If our engagement ends, you can keep using LeadSight under its regular subscription pricing.
Not for managed SEO clients. It's standalone software with its own subscription pricing, but it's included free for the duration of a managed engagement because it's how I report on the work.
Google Analytics tells you a lot about what happens on your website, including where visitors come from and which actions they take. For a service business, the actual sale often happens later. Someone might enquire through your website, receive a quote and become a customer weeks afterwards. That sale is usually recorded somewhere else. LeadSight connects the enquiry with the sales information so you can see the revenue associated with the original marketing source.
Last-click credits whatever the person touched immediately before converting, which systematically undervalues the work that started the relationship. Someone might find you through an article, compare you for a fortnight, then return directly or via a saved link and enquire. The article that earned the trust gets no credit at all. LeadSight tracks the lead across the whole journey instead of crediting only the final touch.
No major changes should be needed. LeadSight is configured around how you already handle enquiries, including your existing forms or CRM where applicable. I'll look at your current process during setup and explain if anything needs adjusting to make the tracking work properly.
Yes, and that's part of the point. Revenue is attributed to your other connected digital marketing channels, so you can compare their performance alongside SEO. That's useful when you're deciding where to invest your marketing budget, particularly if you're running paid campaigns as well as organic search.
Yes. LeadSight is standalone software, so you can continue using it under the regular subscription pricing if our managed SEO engagement ends. You'll still have access to your account and reporting history while your subscription remains active.