Proprietary software

LeadSight

See exactly what your SEO delivers: revenue, not rankings.

Custom revenue attribution software I built for service-model businesses, because no off-the-shelf tool would answer the only question that mattered to my clients: how many dollars did this actually make us?

See it on your business → Managed SEO
Revenue Attribution Last 12 months
Attributed revenue
$284.9k
↗ 18.4%
Marketing ROI
4.2×
↗ 0.6×
Tracked leads
1,248
↗ 9.1%
Avg. CLV
$3,840
↗ 12%
Revenue by channel closed deals
SEO $98.4k
Google Ads $71.2k
LinkedIn $48.6k
Referral $39.1k
Direct $27.6k
Revenue trend monthly
Closed revenue Forecast
Compounding CLV
$162k
from SEO leads, YTD

The problem it was built to solve

Most businesses can't clearly see how SEO contributes to revenue. They rely on traffic, rankings or last-click attribution, which only ever tells part of the story.

For a service business the gap is worse. A lead arrives as a phone call or a form, gets qualified over days or weeks, and closes at a value that has nothing to do with the page it came from. By the time money changes hands, the connection to the search that started it has been lost.

So every reporting conversation defaults to what's easy to measure rather than what matters. That's the gap LeadSight closes.

Traffic

Sessions aren't sales

Traffic growth looks like progress and tells you nothing about whether the phone rang. Two campaigns can double sessions and only one of them makes money.

Rankings

Positions aren't proof

A ranking report shows effort, not outcome. Plenty of keywords move without a single additional enquiry arriving, and you deserve to know which.

Last click

Attribution hides the work

Standard attribution credits the final touch, so the article that started the relationship and the comparison search that shortlisted you both disappear from the report.

What LeadSight shows you

One clear view of what's actually driving growth, so every decision about where to invest is grounded in real revenue rather than a proxy for it.

Revenue by channel, in dollars

See exactly where your leads and sales come from, not just traffic. Search performance is connected directly to real business results, so you can see what's working and why.

Every channel, not just SEO

You get revenue transparency across your other digital channels too, so you can compare where each marketing dollar actually goes and stop judging search in isolation.

Lead-to-close visibility

Enquiries tracked through to closed deals and their real value, which is what makes the difference between reporting on volume and reporting on revenue.

One view of what's driving growth

A single clear picture rather than four dashboards that disagree, so every decision about where to invest next is grounded in the same numbers.

How it works

Set up once at the start of an engagement, then it runs quietly in the background and produces the numbers your monthly report is built on.

Connect the sources

Search, advertising, referral and direct traffic are tied together with however you currently capture enquiries: forms, calls, email, or your CRM if you have one.

Track the enquiry

Each lead is recorded with the channel and, where possible, the content that brought it in, so the trail survives the days or weeks before anyone signs anything.

Attach the revenue

When a lead closes, its real value is attached to the source that produced it. That's the step almost every other reporting setup skips, and it's the one that matters.

Report and decide

Your monthly report leads with attributed revenue and ROI by channel. From there the roadmap follows the money: more of what's returning, less of what isn't.

Who it's for

LeadSight was built specifically for service-model businesses, where a lead becomes revenue through a human process rather than a checkout.

Trades and contractors, professional services, consultancies, agencies, clinics, B2B suppliers. Anywhere the sale happens after the enquiry, and where standard analytics stops exactly where it gets interesting.

Who it isn't for

Pure ecommerce, where the transaction is already captured at the point of sale and existing analytics does that job well enough.

If you sell online and your reporting already ties revenue to source reliably, LeadSight would be solving a problem you don't have. I'll say so rather than include it.

Included with managed SEO

LeadSight is standalone software with its own subscription pricing, and every managed SEO client gets it included for free.

That's deliberate. If I'm going to claim the work drives revenue, I should be able to prove it, and you shouldn't have to pay extra to check. If our engagement ever ends, your account simply continues on regular subscription pricing.

Common questions

Is LeadSight an extra cost?

Not for managed SEO clients. It's standalone software with its own subscription pricing, but it's included free for the duration of a managed engagement because it's how I report on the work.

How is this different from Google Analytics?

GA4 tells you what happened on your website. It can't tell you which of those enquiries became a paying customer or what that customer was worth, because that information lives in your inbox, your phone log and your invoicing. LeadSight connects those two halves.

What about last-click attribution?

Last-click credits whatever the person touched immediately before converting, which systematically undervalues the work that started the relationship. Someone might find you through an article, compare you for a fortnight, then return directly or via a saved link and enquire. The article that earned the trust gets no credit at all. LeadSight tracks the lead across the whole journey rather than crediting the final touch.

Do I have to change how my business operates?

No. Setup is configured around how you already handle enquiries rather than requiring you to adopt a new process. If you use a CRM we work with it; if you don't, we capture what's needed without adding admin to your week.

Does it track channels other than SEO?

Yes, and that's part of the point. You get revenue transparency across your other digital channels too, so you can see how each part of your marketing contributes to the bottom line rather than judging SEO in isolation.

Can I keep using it if we stop working together?

Yes. LeadSight is standalone software, so your account continues on the regular subscription pricing if our engagement ends. You keep the tracking, the history and the reporting. It's yours to carry on with rather than something that switches off.