When someone asks ChatGPT, Gemini or Google's AI answers who they should use, a handful of businesses get named. This work is about making sure yours is one of them.
A growing share of buyers start with an AI assistant rather than a list of blue links. They describe their situation in plain language and get back a short, confident recommendation.
There's no page two. If your business isn't in that answer, you're not in the running, and you won't see it happening in your analytics.
Generative engine optimisation isn't a trick or a plugin. It's disciplined work across your site, your data and your presence elsewhere on the web.
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AI visibility is harder to see than rankings, which is exactly why it needs deliberate tracking rather than assumption.
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Traditional SEO and AI visibility feed each other. Doing one properly makes the other easier.
I'll check what the major AI tools currently say when someone asks for a business like yours, and bring the results to our first call.