When someone asks ChatGPT, Gemini or Google's AI answers who they should use, a handful of businesses get named. This work is about making sure yours is one of them.
A growing share of buyers start with an AI assistant rather than a list of blue links. They describe their situation in plain language and get back a short, confident recommendation.
There's no page two. If your business isn't in that answer, you're not in the running, and you won't see it happening in your analytics.
Generative engine optimisation isn't a trick or a plugin. It's disciplined work across your site, your data and your presence elsewhere on the web.
Your business name, services, locations, credentials and contact details made identical across your site, your profiles and every directory or listing that mentions you. Contradictions make models hedge, and hedging means someone else gets recommended.
Pages restructured so a model can lift a clear, correct statement about what you do, who you do it for and why you're a credible choice, without stitching it together from vague marketing copy.
Coverage, mentions and reviews on sources the models already trust. This overlaps heavily with digital PR, which is why the two are usually run together.
Structured data, clean markup and crawlability so the machines reading your site aren't guessing. Unglamorous, and essential.
AI visibility is harder to see than rankings, which is exactly why it needs deliberate tracking rather than assumption.
A defined set of buyer-style prompts run regularly across the major tools, recording whether you're named, how you're described, and which competitors appear instead.
Tracked over time, so you can see visibility improving rather than taking it on faith. This is the AI equivalent of share of voice.
Traffic and enquiries arriving from AI tools, plus the harder-to-see effect of being recommended before someone ever searches your name.
Traditional SEO and AI visibility feed each other. Doing one properly makes the other easier.
I'll check what the major AI tools currently say when someone asks for a business like yours, and bring the results to our first call.