SEO audits

A practical diagnosis that identifies what's holding your website back and prioritises the changes worth making, based on their potential impact on your business.

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Why most audits get ignored

Some SEO audits are a crawler export with a long list of technical issues and little guidance on what actually needs attention. They might identify hundreds of problems, but that doesn't help a business decide where to spend its time or budget.

As an independent SEO expert, I look at what your business is trying to achieve and where the website may be limiting its growth. From there, I assess which issues are worth addressing first, taking into account the likely benefit and the work involved.

What's covered

✓ Technical health: crawling, indexing, structure and speed
✓ Content coverage against how your potential customers search
✓ Authority and backlink profile, including risk
✓ AI search visibility and entity consistency
✓ Conversion barriers on your highest-value pages
✓ Analytics and attribution accuracy

What you receive

The audit is written for whoever will be implementing the recommendations, whether that's your internal team, an existing developer or me.

A prioritised action list

Issues are assessed based on their likely commercial impact and the effort required to fix them. This gives you a clear starting point and helps you plan the work.

Plain-English explanations

Each recommendation explains the issue and why it's worth addressing, with enough detail for the person responsible to understand what's required.

A walkthrough call

We go through the findings together so you can ask questions and understand the reasoning behind each recommendation.

The value of an audit comes from knowing what to fix and having a realistic plan to get it done.

Start with a look at your site

Send me your website and I will take an initial look before we discuss whether a full audit would be worthwhile.

Book a consultation → Technical SEO