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Case studies

Results from SEO programs I've planned and delivered myself as a freelance SEO. I can share client names where confidentiality allows, along with more than 20 additional case studies on request.

National · OHS & WHS safety

Worksite safety consultants

A national safety consultancy competing against larger suppliers with significantly bigger budgets. Technical SEO issues were holding the site back, while existing service pages lacked the detail potential customers needed to understand the services and what was included.

I addressed the technical SEO issues and rebuilt the commercial service pages around searches made by potential customers. Ongoing authority building work supported the strategy.

237%
Organic traffic increase
220%
Organic leads increase
46%
Organic market share increase

Year on year, driven by technical remediation, a rebuilt commercial page set and brand authority building.

Local · Melbourne butcher

Independent butcher & deli

An established local butcher launching a new ecommerce offering in a category dominated by national retailers. At launch, the business had zero organic market share.

I worked on local SEO and Google Business Profile optimisation while developing the site's category and content structure around seasonal buying demand.

160%+
Ecommerce sales increase
190%
Organic traffic increase
61%
Store enquiries increase

Within 24 months, the business had moved from zero organic market share to fifth in its market. Ecommerce revenue during seasonal peaks also increased by 45% year on year for three consecutive years.

National · Outdoor adventure gear

Outdoor equipment retailer

A large product catalogue with thin category coverage, losing high-intent searches to marketplaces and specialist competitors.

I restructured the site's categories around commercially relevant searches and developed comparison content and buying guides to address gaps in the existing content.

278%
Organic users increase
384%
Organic revenue increase
65%
Organic market share increase

Category architecture and content strategy rebuilt around buying-stage search.

Want to see work in your industry?

I've worked on more than 20 other SEO programs and can share examples that are closer to your industry or business model.

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