Case studies

Year-on-year results from programs I planned and delivered myself. Client names are shared on request where confidentiality allows, and 20+ more case studies are available.

Worksite safety consultants case study
National · OHS & WHS safety

Worksite safety consultants

A national safety consultancy competing against larger suppliers with far bigger budgets, initially held back by technical debt. The service page set also didn't comprehensively detail what the offering actually was, who it was for, what a client received, or why it was better than the alternatives.

Technical remediation first, then a rebuilt commercial page set mapped to buying-stage queries, supported by ongoing brand authority building.

237%
Organic traffic increase
220%
Organic leads increase
46%
Organic market share increase

Year on year, driven by technical remediation, a rebuilt commercial page set and brand authority building.

Independent butcher and deli case study
Local · Melbourne butcher

Independent butcher & deli

A new ecommerce offering from an established local butcher, launching into a category dominated by national retailers with zero organic market share.

Local SEO foundations and Google Business Profile work alongside a category and content structure built around seasonal buying peaks.

160%+
Ecommerce sales increase
190%
Organic traffic increase
61%
Store enquiries increase

Took organic market share from 0% at launch to 5th in market within 24 months. Year on year seasonal peak ecommerce revenue +45%, three years running.

Outdoor equipment retailer case study
National · Outdoor adventure gear

Outdoor equipment retailer

A large product catalogue with thin category coverage, losing high-intent searches to marketplaces and specialist competitors.

Category architecture rebuilt around buying-stage search, supported by comparison and buying-guide content that fed both Google and AI answers.

278%
Organic users increase
384%
Organic revenue increase
65%
Organic market share increase

Category architecture and content strategy rebuilt around buying-stage search.

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