A repeatable method, shaped around your business each time: understand where the money is, earn visibility at the point of decision, then prove in dollars what it returned.
Most SEO reporting measures effort. I measure outcome: enquiries, bookings and revenue that can be traced back to a search.
That changes what gets prioritised. A page worth twenty leads a month beats a keyword worth two thousand impressions, every time.
Rather than chasing volume, I map your market to the three points where money changes hands and build coverage at each.
People search Google (and now AI engines like ChatGPT) to understand their problem, how to solve it and which businesses might be an option. Your website content needs to be detailed about who your brand is, your service or product offering, and your competitive differentiation.
For most industries, buyers weigh up several businesses before choosing one. That makes being visible in more than one place the whole game: ranking across Google, and being one of the businesses AI tools actually name.
The shortlist is made and one business gets the enquiry. What tips it is rarely price. It's the reviews they read, how professional and clear your website is, and whether your brand comes across as the more credible, more capable and better-value option that can genuinely help with their need.
Same shape whether I'm running the whole program or advising your team. No black box, no surprises in month four.
An obligation-free call about your business: what you sell, what's profitable, what you're trying to grow and what's got in the way so far. I look at your site beforehand so the conversation starts somewhere useful.
Technical, content, authority and AI-visibility review, plus market and competitor analysis. I model which opportunities carry the most revenue potential rather than which are quickest to tick off.
A written plan you receive up front, ordered by commercial impact, with an honest view of what it should return and by when. You approve it before anything starts.
I do the SEO work myself and brief the specialists a program needs: copywriters, developers, designers, digital PR. Their work is overseen and project managed by me so it lands exactly as the strategy requires, and you receive every piece as it's delivered.
LeadSight ties leads and sales back to search in dollars. From there it's continuous testing: double down on what's returning, cut what isn't, and keep the roadmap honest.
Two commitments that hold for every engagement, whether I'm running the program or advising your team.
Every recommendation comes with the business reason behind it. If I can't explain why something matters without jargon, it probably isn't worth doing.
Forecasts are given honestly, including the parts SEO can't solve.
The plan is written down and approved before work starts, and every deliverable against it lands in your hands: audits, pages, copy, fixes, placements.
LeadSight then closes the loop, attributing real revenue to the channel so the value of the retainer isn't a matter of opinion.
Three businesses, three very different markets, the same method behind each.